IMMEDIATE FULL TIME—Fidelity Labs: Growth Hacker Marketing Manager (Boston, MA)

IMMEDIATE FULL TIME—Fidelity Labs: Growth Hacker Marketing Manager (Boston, MA)


Dear IEOR Students,

This position will start as a consulting role then after 3 months convert to full time. This employer does NOT sponsor but will consider hiring candidates who are here on OPT.

Summary

Veritude is seeking a Growth Hacker Marketing Manager for Fidelity Investments. This position is based in Boston, MA.

The Growth Hacker is a core team member at Fidelity Labs, working with one of our startups pursuing a particular new business opportunity leveraging new distribution channels and partnerships. This associate holds ultimate responsibility for the startup’s customer acquisition activities and oversees the development and delivery of a fully integrated marketing strategy, working in close association with user experience design, design strategy, product management, and other members of the team.

About Fidelity Labs

Fidelity Labs rapidly develops new products to improve the financial wellbeing of Fidelity’s current and future customers. As an innovation engine for Fidelity Investments, our small cross functional teams scan emerging market opportunities to meet customers’ needs and make impact at scale. See what we’re up to at FidelityLabs.com.


Duties of the Growth role

• Design, creation, and execution of growth experiments to identify ideal pricing strategy, cost to acquire customers and key aspects of the value proposition and target segments with which to emphasize them
• Define key performance indicators and drive user acquisition
• Establish actionable closed-loop analytics and study them regularly to gauge campaign effectiveness, understand how people engage with the new service, and get them to reengage over time
• Based on learnings from in-market tests, development and implementation of marketing & brand strategy - including positioning, messaging, campaigns, events, digital marketing, content and earned media
• Have a clear grasp on the entire funnel. You’re full of ideas on how to optimize each of these facets, and you love exchanging your new ideas and feedback with other.
• Execute messaging in a way that is compelling to prioritized customer segments and communicates the value proposition of the products
• Identify & implement opportunistic integrations and relationships with key partners to expand our reach and/or lower our cost-per-acquisition.
• Build and manage a rich content/editorial calendar and social media presence that attracts a qualified audience to our owned properties (including blog posts, whitepapers, webinars, infographics, etc.)
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Requirements of the role

• Bachelors or Master’s degree, with 5+ experience in marketing Demonstrable in-market experience with paid and organic SEO (keyword research, keyword optimization, GoogleAdwords) and leveraging social channels for customer acquisition and community building; extensive knowledge of Conversion Rate Optimization (CRO)
•Experience in B2B and B2C marketing
•Experience with conceiving and running digital campaigns with specific goals (drip campaigns, paid social media campaigns, landing page A/B tests) and reporting on results and learnings
• Hands-on experience with key tools such as Google Analytics, Adobe Analytics, Clarabridge, • Insight Xpress, Hubspot, Moz, Hootsuite, Buffer—and other tools like them
• Confident, driven and dynamic with the ability to get things done.
• Entrepreneurial mindset with the ability to spot original branding opportunities.
•Excellent written, oral communication and presentation skills. Must be able to clearly articulate and present findings and recommendations to team members and management, and to technical and non-technical audiences.
• Innate interest in learning about customers behavior through both numbers and qualitative data